The problem this solves

Specialized expertise that most brands cannot justify full-time

The supplement industry is flooded with research that looks rigorous until you examine the methodology. Underpowered studies with inappropriate outcome measures. Supplier research that sounds impressive but does not hold up. Competitor claims based on studies that should not have passed peer review–but won't fool the FDA.

Recognizing these flaws requires specialized training in research methodology specifically adapted to nutraceuticals, not pharmaceuticals. Most brands do not run enough studies to justify a full-time research director with that expertise. But they encounter methodology questions constantly: evaluating suppliers, reviewing competitor claims, planning studies, building evidence strategy.

How it works

Integrated partnership, not project-based consulting

Traditional consultants deliver projects and disappear. This engagement provides ongoing strategic partnership: methodology expertise integrated with your planning, available when research questions arise, aligned with your business goals over time.

1
Onboarding

Understanding your product pipeline, research history, current evidence programs, and strategic goals. This context ensures advice is relevant to your specific situation, not generic recommendations recycled from other engagements.

2
Regular touchpoints

Monthly or twice-monthly calls depending on engagement level. Keeps alignment on priorities, addresses emerging questions, and provides strategic guidance as research programs evolve. You are not starting from scratch every time a question comes up.

3
Project work as needed

Protocol reviews before enrollment. Supplier research evaluation when formulation decisions arise. Competitive intelligence when market dynamics require it. Conference support when presentations are scheduled. Work happens when your business needs it, not on a manufactured schedule.

4
Email access between calls

Quick questions get answered without waiting for the next scheduled call. "Is this outcome measure appropriate?" "Does this supplier study actually show what they claim?" "Our competitor just published a study, what does it actually prove?" These questions arise at inconvenient times. The retainer covers them.

5
Deeper integration over time

Early months often focus on immediate needs. As the relationship develops, the expertise becomes embedded: attending quarterly R&D meetings, providing input on research budgets, briefing sales teams, supporting conference presentations. You gain a research thought partner who knows your products and your business.

What this covers

Methodology expertise across every research touchpoint

The questions that come up in a supplement brand's research program are varied. The retainer covers all of them.

Study design and protocol review

Expert review of protocols before IRB submission or CRO engagement. Catches methodology flaws in outcome measures, power calculations, blinding strategies, and statistical plans before they become expensive false negatives.

Supplier research evaluation

Independent methodology analysis of supplier-provided studies. Know exactly what the research actually demonstrates versus what the marketing materials claim. Essential before major formulation investments.

Competitive intelligence

Methodology analysis of competitor claims and published studies. Understand what your competitors' research actually proves, where the flaws are, and how to position your evidence credibly in comparison.

Evidence strategy

Strategic guidance on which studies to run, in what order, with what designs, and at what investment. Building a research program that compounds in value requires long-term thinking. The retainer provides it.

Claims guidance

Expert guidance on what your existing evidence actually supports and where the gaps are. What can be claimed with confidence, what requires qualification, and what additional research would unlock.

Conference and sales support

Scientific guidance on communicating your research accurately and effectively to retailers, healthcare practitioners, and conference audiences. Presentation review, talking point development, and Q&A preparation.

Who this is for

Brands building serious evidence programs

The fractional engagement works best for brands with ongoing research activity and recurring methodology questions. If your research is sporadic or you have a specific one-time need, project-based methodology consulting is likely a better fit.

Planning multiple studies

Two to three studies over the next two to three years. Ongoing engagement provides strategic continuity across the program, not just individual protocol reviews.

Regular supplier evaluation

Frequently evaluating supplier claims, new ingredient research, or competitive intelligence. Monthly retainer provides faster turnaround and accumulated context versus project-by-project engagement.

Building internal capability

Growing an internal research function and need senior methodology guidance while building team expertise. The retainer bridges the gap.

Evidence-led positioning

Differentiating on research quality and building a multi-year evidence story. Long-term strategic guidance is more valuable than one-time project work.

If you want to start with a specific project before committing to a retainer, protocol review or study evaluation is a practical first step. Many fractional director clients begin there.

Interested in a fractional engagement?

Tell us about your research program and what you need. We will discuss scope and fit.

Get in touch